[OPE-L] Emotionomics

From: GERALD LEVY (gerald_a_levy@MSN.COM)
Date: Wed Dec 12 2007 - 08:51:41 EST

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A recently published book by Dan Hill, _Emotionomics_,
was the subject of a brief commentary by Michael Dawson
at http://mrzine.monthlyreview.org/dawson111207.html.
 
This topic is related to discussions which Jurriaan and I
and others have participated in on OPE-L over the years 
concerning  *consumer behavior*. 
 
The following quote from Hill, via Dawson, succinctly
puts forward the author's proposition:
 
"Breakthroughs in brain science have revealed that
people are primarily emotional decision-makers....  
Emotions are central, not peripheral, to both marketplace 
and workplace behavior.  As a result, companies able to 
identify, quantify, and thereby act on achieving emotional
buy-in or acceptance from consumers and employees
alike will enjoy a tremendous competitive advantage."
 
Comments?
 
In solidarity, Jerry

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