NYT April 11, 2011
A Scorecard for Companies With a Conscience
By TINA ROSENBERG
Eleven years ago, the Vermont-based ice cream-maker Ben and Jerry's found
itself in a position other companies might have found enviable. Several
firms were bidding to buy it. The top bid was from the Dutch conglomerate
Unilever. But Ben Cohen and Jerry Greenberg didn't want to sell to Unilever.
They had built the company with the mission of serving what has come to be
known as the "triple bottom line" - profits, people and planet.
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Received on Tue Apr 12 09:57:00 2011
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