However, I agree with Mike that turning circulation into production isn't the 
issue.  The issue is rather that circulation, which *is* indeed production, 
isn't productive of *value*.  
In Marx's theory, the value of an article is already determined when *it* is 
produced.  Production "involving" the article of course continues thereafter 
-- the chicken is sold, I carry it home, I clean it, I bake it.  Or, to use 
Mike's subsequent example, the cash register is produced, sold, set up in the 
store, used in check-out production that sells the chicken, which I carry home 
....  
So you see that the determination of value at the moment of production, at the 
moment of sale, and the moment of consumption are all equally "arbitrary."  
One is dividing a continuous temporal process in this way or that.  Marx's way 
of dividing it is to say that the chicken's value or the cash register's value 
is determined when *it itself* is produced.   This, of course, has important 
theoretical consequences, among them for the p/u labor distinction.  So the 
issue is then the heuristic and explanatory power of alternative divisions, 
not internal incoherence.
Andrew Kliman