To the extent that advertising makes a person willing to pay more for a good than s/he
would otherwise, to call advertising productive would seem to reflect the old profit
upon alienation theory (circulation based) rather than Marx's idea about the surplus
from the dual nature of labor.
--Michael Perelman Economics Department California State University michael@ecst.csuchico.edu Chico, CA 95929 530-898-5321 fax 530-898-5901
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