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Zulick's Landmarks in Rhetorical Theory and Criticism:
an Ever-Expanding Canon (I'm way behind on this one, more soon)

Some of these titles were selected because they clearly define an area of theory or criticism to which students must often refer. Others are there because they are useful in showing students how to apply theory to specific texts. Others are personal favorites because they have shaped my own thinking. And of course a few are all of these. Essays that are "landmarks" primarily for historical reasons are easily available elsewhere and here omitted.

Bitzer, Lloyd F.

"The Rhetorical Situation." Philosophy and Rhetoric 1 (1968): 1-14.

Black, Edwin Rhetorical Criticism: A Study in Method. 2nd ed. Madison: U of Wisconsin P, 1978.
---. "The Second Persona." Quarterly Journal of Speech 56 (1970): 109-119.
Bormann, Ernest G. The Force of Fantasy: Restoring the American Dream. Carbondale: Southern Illinois UP, 1985.
Burke, Kenneth. A Grammar of Motives. Berkeley: U of California P, 1969. [1st ed. 1945]

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"Interaction III: Dramatism." International Encyclopedia of the Social Sciences. Ed. David L. Sills. New York: Crowell, Collier and Macmillan, 1968. 7: 445-452.

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"The Rhetoric of Hitlerís Battle." The Philosophy of Literary Form: Studies in Symbolic Action. 2nd ed. Berkeley: U of California P, 1967. 191-220.

---. A Rhetoric of Motives. Berkeley: U of California P, 1969. [1st ed. 1962]
Ceccarelli, Leah. "Polysemy: Multiple Meanings in Rhetorical Criticism." Quarterly Journal of Speech 84 (1998): 395-415.

Charland, Maurice.

"Constitutive Rhetoric: The Case of the Peuple Quebecois. Quarterly Journal of Speech 73 (1987): 133-150

Farrell, Thomas B. "Knowledge, Consensus, and Rhetorical Theory." Quarterly Journal of Speech 62 (1976): 1-14.
---. Norms of Rhetorical Culture. New Haven: Yale UP, 1993.
Farrell, Thomas B., and Goodnight, G. Thomas. "Accidental Rhetoric: The Root Metaphors of Three Mile Island." Communication Monographs 48 (1981): 271-300.
Goodnight, G. Thomas. "Controversy." Argument in Controversy: Proceedings of the Seventh SCA/AFA Conference on Argumentation. Annandale, VA: Speech Communication Association, 1991. 1-13.
---. "The Personal, Technical, and Public Spheres of Argument: A Speculative Inquiry into The Art of Public Deliberation." Journal of the American Forensic Association 18 (1982): 214-227.

Jamieson, Kathleen Hall.

"Antecedent Genre as Rhetorical Constraint." Quarterly Journal of Speech 61 (1975): 406-415.

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"Generic Constraints and the Rhetorical Situation." Philosophy and Rhetoric 6 (1973): 162-170.

Jamieson, Kathleen Hall, and Karlyn Kohrs Campbell.

"Rhetorical Hybrids: Fusions of Generic Elements." Quarterly Journal of Speech 68 (1982): 146-157.

Lake, Randall A.

"Enacting Red Power: The Consummatory Function in Native American Protest Rhetoric." Quarterly Journal of Speech 69 (1983): 127-142.

Leff, Michael, and Andrew Sachs.

"Words the Most Like Things: Iconicity and the Rhetorical Text." Western Journal of Speech Communication 54 (1990): 252-273.