From: Rakesh Bhandari (bhandari@BERKELEY.EDU)
Date: Fri Jun 22 2007 - 17:47:12 EDT
Global Culture Industries: The Mediation of Things
by Deirdre Boden, Scott Lash, Celia Lury, Scott Lash, Deirdre Boden
* Product Details
* ISBN: 0745624820
ISBN-13: 9780745624822
* Format: Hardcover, 250pp
* Publisher: Polity Press
* In the first half of the twentieth century, Theodor
Adorno wrote about the 'culture industry'. For Adorno not just the
products of factory labour, but culture itself were increasingly
becoming commodities. Now, in what they call the 'global culture
industry', Scott Lash and Celia Lury argue that Adorno's worst
nightmares have come true. Their brilliant new book tells the
compelling story of how material objects such as watches and sports
wear have become powerful cultural symbols, and how the production of
symbols, in the form of globally recognized brands, has now become a
central goal of capitalism. Global Culture Industry provides an
empirically and theoretically rich examination of the ways in which
these objects - from Nike shoes to Toy Story, from global football to
conceptual art - metamorphose and move across national borders.
*
* This book is set to become a Dialectic of
Enlightenment for the age of globalization. It will be essential
reading for students and scholars across the social sciences.
* "
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