I asked a pharmaceuticals guy once, why some pills I had to take for an 
illness, which I thought would cost maybe a dollar, were charged at 
something like 20 dollars. He said that yes there were these things like 
patents, IPRs and the like, but that it was more complicated, and that I 
failed to understand the cost structure properly, which involved the 
research and permits to develop the medication to the point it could be 
sold, packaging, marketing, distribution, transport, retailing, taxes and 
subsidies, insurance and the like. It might be true that one pill cost a 
matter of cents to produce, but to get it to the final consumer, cost a 
whole lot more.
I then asked why the same pill costs a lot more in one country and a lot 
less in another. He seemed to think it had to do a lot with the different 
cost structures in different countries, different concepts of health 
creating a different market demand, plus the fact that government regulation 
& taxation could be more, or less. You might sell more for a lower price, or 
sell less, at a higher price; and to establish a product in the market might 
mean that for years it generated very little profit to start off with.  He 
compared it with a carton of milk - the cost of the milk itself was supposed 
to be less than all the other costs involved in getting the milk to the 
consumer.
He denied that a near-monopoly of supply necessarily meant a higher price, 
arguing that if the company controlled the whole "value-chain" then this 
would cut out a lot of intermediation, reducing costs, and enabling the 
company to supply more volume, at a lower price. He said, some medicines are 
essential, but others are more or less a consumer choice, which is very 
price-sensitive, and thus higher prices would mean that many health products 
would simply fail to sell. He smiled wrily though and said, paraphrase, "but 
you wouldn't believe all the things people gobble, because they think it is 
going to be good for their health, but that's their choice". There seemed to 
be a certain amount of fideism in the health business, and cultural 
differences in the interpretation of health and illness as well.
J.
(I won't insert a tag I had in mind here, that could create trouble for the 
team :-) 
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Received on Thu Oct 29 19:45:13 2009
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