On 09/15/99 at 11:27 AM, Jurriaan Bendien <djjb99@worldonline.nl> said:
>On the whole, your critique is more based on moral considerations than on
>economic reality I think. To repeat, many products are produced under
>capitalism which are not good for people. Yet they are commodities like
>any other, produced under the capital relationship, hence productive of
>surplus-value.
Advertising of Coke and Pepsi is not a use value and therefore is not a
commodity. It has no more use value than hiring a worker to dig a hole
and refill it (Keynes' example). This is not a moral question, as far as
I am concerned (at least for this example which I'd like to stay with
until we have cleared the topic of advertising or agreed to disagree).
Paul
***********************************************************************
Paul Zarembka, supporting RESEARCH IN POLITICAL ECONOMY at
******************** http://ourworld.compuserve.com/homepages/PZarembka
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