----- Original Message -----
>From: <zarembka@ACSU.BUFFALO.EDU>
To: <ope-l@galaxy.csuchico.edu>
Sent: Wednesday, September 15, 1999 9:29 AM
Subject: [OPE-L:1235] Re: Re: Re: Advertising and productive labour
.
>
> Advertising of Coke and Pepsi is not a use value and therefore is not a
> commodity. It has no more use value than hiring a worker to dig a hole
> and refill it (Keynes' example). This is not a moral question, as far as
> I am concerned (at least for this example which I'd like to stay with
> until we have cleared the topic of advertising or agreed to disagree).
Such advertising is a use-value for the producers and distributers of these
drinks - which is why they are prepared to buy the commodity service. If
that service is produced under capitalist direct relations of production,
then it is a commodity. On what grounds other than 'moral' do you declare it
not to be a use-value? That it is not 'useful' in some general humanistic
sense? But that is true of many of the use-values produced under capitalism.
Comradely,
Michael
____________________
Dr Michael Williams
Economics and Social Sciences
De Montfort University
Milton Keynes
UK
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